The
New York Daily News has tapped Quigo to power auction-based pay-per-click ads on the site. The platform will be deployed on the NYDailyNews.com Web site this month. Other recent client wins
for Quigo include ESPN, which in September
dropped Yahoo as its contextual ad provider in favor
of Quigo. The company also provides contextual ad technology for the Web properties of the Chicago Tribune, Cox Newspapers and USA Today.
--Shankar Gupta