The Scripps Network's food site, FoodNetwork.com, has added a slate of broadband videos featuring celebrity chef Tyler Florence. MasterCard and cookware company Calaphon are sponsoring the initiative
with 15-second pre-roll video spots. Additionally, Calaphon is sponsoring a number of companion videos which can run alongside Florence's video clips. The site, dubbed "Tyler's Ultimate Holiday Menu
Planner," will be promoted across other Scripps properties.
--Shankar Gupta
