Verizon's FiOS has named its first senior advertising sales executive. Jason Malamud will have the title of vice president and general manager of Verizon FiOS Media. Malamud comes to Verizon from MTV
Networks, where he was vice president, affiliate ad sales and marketing for all MTV Networks. Verizon has 6.6 million broadband customers for its FiOS TV system, which runs in 16 states.