Online Ad Spending Surges 33%

  • November 15, 2006
Online ad spending last quarter reached an estimated $4.2 billion--up 33% from the same time last year, according to a report issued Tuesday by the Interactive Advertising Bureau and PricewaterhouseCoopers. Quarter-over-quarter, however, revenue increased by just 2%, marking a slowdown in sequential growth. Last year, third-quarter revenue totaled $3.1 billion, which marked an increase of 33.9% over 2004 and 4.7% from the second quarter of 2005. Earlier this year, second-quarter ad spending totaled $4.1 billion, marking a 5.5% increase from the first quarter. -- Wendy Davis
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