Describing Havas Chairman Vincent Bollore as a "persistent" suitor, WPP CEO Martin Sorrell Wednesday predicted the French financier would be successful in his quest to acquire Aegis Group and would
likely merge Havas and Aegis into a single agency holding company, reports Reuters. Sorrell, speaking at a Morgan Stanley investor conference in Barcelona, said WPP remains interested in acquiring
Aegis' Synovate marketing research operations should they go into play. Synovate presumably would be integrated into WPP's own Kantar research operations.