DoubleClick Launches Mid-market Campaign Management Product

  • May 5, 2004
Online campaign management technology firm DoubleClick Inc. has released a hosted database product developed for mid-market catalogers. In the beta stage until July 2004, ClearEdge provides Web-based access to multi-channel campaign management, reporting and analytics data. DoubleClick clients including Flax art and design, Swanson Health Products and TechnoScout are currently testing the product.
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