The 570-store chain with 47 million members is trying for a bigger share of the sales momentum in the $110 billion club and warehouse store
segment, which continues to outpace growth rates in the rest of the retail industry by about 20% annually.
"We've focused too much on small business and not enough on the general consumer," says Mark Goodman, executive vice president of membership for Sam's Club, which is owned by Wal-Mart Stores. Besides the new marketing and payment initiatives, Sam's has expanded its merchandise offerings to items like furniture, flat-screen TVs and jewelry.
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