comScore: Online Shopping Revenue Surges 23%

Online spending in the first three weeks of November is up 23% over the same period last year, according to a new report by comScore Networks.

comScore found that non-travel online spending from Nov. 1 to Nov. 19 reached $6.35 billion, up from $5.18 billion in 2005. The research firm also reaffirmed its prediction that online holiday spending from Nov. 1 to Dec. 31 will top $24 billion, marking a 24% increase over the 2005 holiday season. comScore expects Thanksgiving weekend to show a similar increase, with spending hitting $1.1 billion from Thursday to Sunday--up from $924 million over the same period last year.

This month, spending spiked on Nov. 14, with online merchants taking in $475 million. comScore predicted that sales on the Monday after Thanksgiving will climb to $600 million--higher than any single day during the 2005 holiday shopping season, and 24% higher than the 2005 level of $484 million.

Other recent reports also point to a big holiday season for e-retailers. AOL and Zogby released a poll Tuesday, reporting that more than 80 percent of 37,000 U.S. adults surveyed said they would either maintain or increase the amount of spending they did online over last year.



Next story loading loading..