this year, it pulled all four of the new ethnic-themed varieties of its Refrigerated Entrees line that it introduced in February 2004. Consumers were skeptical that the maker of Spam could also
deliver restaurant-quality ethnic fare. The company has also failed to convince Whole Foods to carry Natural Choice, a line of preservative-free deli-style meats.
The company is not neglecting its traditional consumers. Innovations include single-serve packets and new flavors of Spam, such as Stinky French Garlic. And next year, it will double to a 20,000-an-hour production of Microwavable Trays, its "shelf stable" entrees that can sit on a shelf for at least 18 months. This month, Hormel kicked off its most ambitious ad campaign in years. Print ads feature a svelte, cocoa-toned woman raving about using Hormel's chili to make penne pasta.