It also seeks unspecified damages, relating to profits by the San Francisco-based Sephora or lost business of
its own along with $5 million in punitive damages. The circus learned this month that Sephora was using "The Greatest Gift Show on Earth" and other references and designs in its holiday advertising in
stores, billboards, catalogs and on the Internet.
Sephora displays circus-style lettering on one Web page that includes a circus monkey and five icons containing links to products, while another animation shows a model that looks like a trapeze artist.