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Super Bowl Advertisers Take Harder Line

As Americans are still digesting Thanksgiving turkey, Madison Avenue is gearing up for buffalo wings and a Super Bowl ad frenzy.

But this season's Super Bowl negotiations may be rougher than in past years. Advertisers, increasingly empowered as they deal with TV networks, are now showing signs of taking a hard line on price increases for time on the Super Bowl.

CBS gets it this time around, and the net has already sold some 30-second spots for "north of $2.6 million,"--at least according to a spokesman.

Read the whole story at The Wall Street Journal (by subscription) »

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