"We thought this was a fun way to add a new layer to the promotions for the pizza," says Domino's spokesperson Dana
Harville. Consumers register at Dominos.com and have to contact a Domino's rep to seal the deal. They must provide birth certificates and/or driver's licenses as proof. The promotion ends Dec. 17.
Last month, Domino's debuted the pizza via an on-package game with Coke. Customers that order a two-liter bottle of Coca-Cola with any pizza find game codes affixed to the soda bottles that can be entered at BrooklynStylePizza.com. Players get a chance to win a vintage New York yellow-checkered taxicab.