While Alabama teen Natalee Halloway's fate is still a mystery since her 2005 disappearance in Aruba, public outrage and bad press has largely dissipated. That's why the Dutch island has rolled
out a new ad campaign aimed at American tourists.
The Aruba Tourism Authority just launched a $4.3 million effort with 30-second TV spots, along with magazine, newspaper and Internet
advertising handled by the Fitzgerald+CO in Atlanta. "Aruba is a unique place, and we wanted to showcase its beauty and what sets our island apart from other Caribbean destinations," says Minister of
Tourism and Transportation Edison Briesen.
Talk of boycotting the island has died off, and Aruba is now looking to recover lost ground, hoping the island's diverse topography and
beauty will sell--along with the help of "Rumba Aruba," an original song written by Aruban native and three-time Grammy Award nominee Hildward Croes.
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