• Brandweek, Tuesday, December 5, 2006 11:46 AM

American Express will be the first corporate sponsor in the 112-year history of the United States Golf Assn. A multiyear agreement will allow the USGA to improve its marketing efforts and give American Express cardholders access to a range of events run by the association.

The USGA hopes to tap into American Express' marketing expertise to grow the game with outreach programs that will increase the number of golfers that have a USGA handicap index and abide by and appreciate the game's etiquette and traditions.

American Express cardholders will be able to buy tickets to a single day of one of the USGA tournaments instead of having to purchase an entire week's worth. Cardholders will also get exclusive access to play on U.S. Open courses and attend events run by the USGA.

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