• The Hollywood Reporter, Wednesday, December 6, 2006 10:30 AM

NBC Universal is hyping its Web properties, particularly iVillage, claiming that its digital assets will amount to between $300 million and $400 million this year, and $1 billion by 2009. That's according to NBC Television Group CEO Jeff Zucker, who spoke at the annual Credit Suisse Media and Telecom Week.

iVillage, a content destination for women, is expected to account for about one-third of this year's revenue, but Zucker said traffic to its other properties, like NBC.com, CNBC.com and MSNBC.com, is "significant" and improving. "We are collapsing windows in TV," the TV Group chief said, adding that international expansion will be a key goal for the company in 2007.

Next year, cable networks and Telemundo will drive NBC Uni's performance, while TV stations will face tough comparisons with this year's political advertising and the Olympics, Zucker said.

Read the whole story at The Hollywood Reporter »