• Promo, Thursday, December 7, 2006 11:46 AM

Toyota has launched Scion Broadband, which contains five channels of content, including short films, music videos, a Japanese anime cartoon series, stand-up comedy and footage from Scion's test-drive events.

A "Spotlight" feature will profile a new artist each week. A new film will premiere each Friday. And the site's "Music" channel will carry live shows, videos of emerging artists and documentaries. The site also hosts a peek at new Scion commercials.

Toyota also has built a Scion showroom in the virtual world of Second Life called Scion City that sells three virtual car models. Owners can customize their cars, and a Showcase Gallery lets players show off their designs. A launch party on the site was so well attended that Scion will host six more events to let players' avatars dance, hear concerts and test-drive virtual Scions.

Read the whole story at Promo »