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Ad Buyers: TV Clutter Is Killing The Fatted Goose (MediaLifeMagazine)

  • , Tuesday, September 5, 2000 10:17 AM
The broadcast and cable networks are enjoying the short-term benefits of the economic boom by squeezing more commercials into every hour of programming. But media directors say ad clutter will turn into a long-term problem for the networks by pushing away

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