Performance-based online advertising network, ValueClick, Inc. has added new hardware and software solutions from DoubleClick's DART, Oracle, Sun and Data Systems West to its suite of services. With
these enhancements, company officials say, advertisers will be able to to better target ads on ValueClick's 14,000 sites on the basis of the following categories:
-- Interest Category and
Sub-Category -- Specific Site or Group of Sites -- Geography -- Internet Domain Type -- Organization Type (SIC Code) -- Organization Name -- Organization Size or Revenue --
Internet Service Provider -- Operating System -- Browser Type -- Days and Hours to Display an Ad Banner -- Ad Frequency and Ad Banner Series -- Ad Banner Distribution