The Internet ratings for the week ending August 27 from Nielsen//NetRatings shows a spike in traffic to entertainment sites.
CBS' site soared nearly 45% to over 1.1 million unique visitors. Forty
percent of those visiting the site surfed the pages featuring Survivor news. Traffic to Entertainment Weekly's website jumped more than 70% at work to 355,000 unique visitors. EW also attracted
"Survivor" fans as 17% of the site's total unique visitors came to read about the reality-based program. Eonline attracted 47% more visitors than the previous week, which equated to 939,000 unique
visitors.
TOP 25 WEBSITES BY PROPERTY AOL websites, with a unique audience of 28,997,000 and each user spending an average of 0:13:16 hours, were the favorite for at-home users during the week of
August 21-27, according to Nilsen//NetRatings. It was followed by Yahoo! (25,826,000, 0:28:35), MSN (19,715,000, 0:22:27), Microsoft (16,476,000, 0:05:52), Lycos Network (9,617,000, 0:09:34),
Excite@Home (8,980,000, 0:15:15), GO Network (7,758,000, 0:14:36), Time Warner (5,223,000, 0:09:27), eBay (5,065,000, 0:53:41), eUniverse Network (5,025,000, 0:08:32), About.com (4,936,000, 0:06:52),
AltaVista (4,860,000, 0:09:37), NBC Internet (4,441,000, 0:07:27), iWon.com Inc. (3,846,000, 0:27:19), Amazon (3,763,000, 0:08:31), LookSmart (3,650,000, 0:06:17), Ask Jeeves (3,180,000, 0:06:58),
EarthLink (3,096,000, 0:08:18), Gator.com (2,779,000, 0:06:03), CNET Networks (2,773,000), 0:06:45), The Go2Net Network (2,751,000), 0:06:36), Real Networks (2,665,000, 0:03:59) iVillage (2,630,000,
0:08:21), SmartBot.NET Inc. (2,490,000), 0:03:48), and AT&T (2,357,000, 0:08:33).
At-work users preferred Yahoo! (13,850,000, 0:45:26), AOL Websites (13,632,000, 0:17:02), MSN (11,637,000,
0:29:37), Microsoft (10,005,000, 0:09:26), Lycos Network (6,079,000, 0:11:08), Excite@Home (5,519,0000, 0:18:24), GO Network (5,288,000, 0:21:01), Time Warner (3,791,000), 0:16:09), AltaVista
(3,592,000, 0:10:48), eBay (3,076,000, 1:05:52), About.com (3,036,000, 0:05:22), Amazon (2,952,000, 0:10:42), iWon.com Inc. (2,738,000, 0:42:16), NBC Internet (2,433,000, 0:09:51), CNN (2,325,000,
0:20:16), CNET Networks (2,280,000, 0:06:02), LookSmart (2,084,000, 0:04:18), ZDNet (1,972,000, 0:09:26), eUniverse Network (1,937,000, 0:06:30), Weather Channel (1,927,000, 0:07:24), Real Networks
(1,869,000, 0:04:59), The Go2Net Network (1,869,000, 0:08:13), Ask Jeeves (1,759,000, 0:07:02), EarthLink (1,661,000, 0:08:22), and CitySearch/Ticketmaster Online (1,611,000, 0:09:28).
TOP TEN
ADVERTISERS Top 10 Advertisers, At-Home Once again TRUSTe has found itself first on the Nielsen//NetRatings list of top ten advertisers with 559,274,000 impressions and 24.8% reach. It was followed
by Microsoft (337,435,000, 36.7%), Yahoo! (199,031,000, 26.2%), Next Card (150,603,000, 21.6%), eBay (141,515,000, 15.7%), AllAdvantage (124,878,000, 3.0%), America Online (121,911,000, 26.6%), Amazon
(118,136,000, 32.4%), Capital One (70,790,0