Clarification: Lexus, Atari Partner For Product Placement

  • December 18, 2006
Per the MediaDailyNews story on Dec. 13 regarding Lexus' new in-game marketing, it is Lexus and Atari, Inc., not Lexus and Microsoft's Xbox 360, that have joined forces on the new integrated partnership. The partnership lets gamers download select 2007 Lexus vehicles to be driven in Atari's Test Drive Unlimited for Xbox 360.
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