• August 17, 2000

The value of advertising on UK websites increased to $64,018,200 in July, up 52.1% from the $42 million dollars posted in June. The information was released today by AdZone Interactive, an advertising research firm that tracks advertising on over 1,300 U.S. websites that make up more than 95% of all internet advertising revenue. In the UK it is tracking 193 UK websites which make-up 97% of UK ad revenue.

The top brand on UK sites was again ESPN.go.com with an advertising value of $4.29 million, up from June's number of $2.45 million. Virgin money.com came in at #2 at $3.39 million, while yahoo.com mail was third at $2.88 million. UK yahoo.com was again the number one web site with iii.co.uk coming in at #2 for the second month in a row.

AdZone Interactive is an advertising research firm specializing in the automated retrieval, classification, analysis and delivery of worldwide Internet advertising data. Twenty-four hours a day, seven days a week, AdZone tracks advertising on over 1,300 web sites that comprise more than 95 percent of all US internet advertising revenue from banners, text ads, keywords, links, buttons, pop-ups, interstitials and hover text.