Flogs were actually all over the place this year--from Sony's PSP debacle earlier this the week, which pretended to be the work of an
aspiring hip-hop artist named Charlie, but was actually created by the ad agency Zipatoni, to a fake travel diary of a couple who was paid by PR firm Edelman for several "upbeat" posts about Wal-Mart
Elsewhere, Folgers received props for mocking its countless images depicting the morning cup of coffee as the best part of the day. Its video clip, appearing on YouTube and elsewhere, showed 20somethings, who clearly prefer nighttime to daytime, drinking a cup of coffee as the saving grace after a rough night out. Smirnoff was also rewarded for its viral ad "Tea Partay" for Smirnoff Raw Tea, which depicted teens and 20somethings in rich suburbs rapping about privileged lives and their favorite beverage.