• August 17, 2000

Engage Enabling Technologies, a leading provider of advertising, profiling and advanced media technologies and Solbright, Inc., a leading provider of ASP solutions and services that streamline and automate Internet advertising business workflows, yesterday announced the formation of a strategic alliance to offer end-to-end ad management solutions for Web publishers.

Solbright and Engage will collaborate to offer customers Engage AdManager, a powerful ad management solution, with Solbright's AdSuite, a unique web-based workflow automation system.

Solbright's AdSuite is comprised of three core system modules: AdTraffic Manager, AdSales Manager, and AdBilling Manager. The agreement will enable customers to deploy a comprehensive solution that will provide dramatic gains in efficiency for their advertising operations. It will also make Solbright a qualified reseller of AdManager.

Engage's AdManager automates online advertising management by scheduling and targeting ads, automatically delivering campaigns, projecting inventory, and generating reports. AdManager's architecture allows flexibility and customization while giving customers the ability to create and serve ad campaigns across various platforms, including wireless, streaming, enhanced television and other extended media channels.