But an AOL sale wouldn't necessarily be his decision either, although he would have some say in the matter. Time Warner's strategy may be to dress AOL up
for a sale, but first, it wants a drastic improvement on the product, and AOL's valuation. So no, no sale is imminent.
Falco and new deputy Ron Grant are in charge of breathing new life into the product. This week, they started ushering in a new administration, something AOL employees have become accustomed to in recent years. Falco will have eight people report directly to him, while Grant, the president and COO, will oversee seven operating businesses, including products, platforms, programming, advertising sales, international and the company's large but dying ISP business.