MTV has launched a new subscription service for mobile content featuring ringtones and wallpapers tied to MTV shows and music. For $5.99 a month, subscribers to the "Bananas" service can get two
ringtones and one wallpaper, or get four ringtones and two wallpapers for $9.99 monthly. The content includes material from MTV shows such as "Laguna Beach," "The Real World," and "Two-A-Days" as well
as music from major labels including Universal Music Group and Warner Bros. Previously, MTV's mobile content was only available on an a la carte basis. MTV will promote Bananas through its
programming. A pop-up box, for instance, will appear during a music video encouraging viewers to buy a ringtone of the song being performed. Bananas will have no video clips at launch but MTV plans to
add video eventually. Mobile consumers will be able to sign up for the service by texting "MTV" to a shortcode or through the Bananas site going live today. MTV developed the new service with mobile
content distributor Motricity. People can sign up starting next month. -- Mark Walsh