Rich media marketing services provider PointRoll today added three new partners to its PointRoll Included Network of publishers. Alloy, the multi-channel, marketing services firm targeting teens,
McGraw-Hill Co.'s BusinessWeek Online, and iVillage Inc. are the latest companies to join the network. New York Times Digital, CBSMarketWatch.com, TheStreet.com, America Online, and Yahoo! are among
the publishers in the PointRoll Included Network. With PointRoll Included, publishers can sell rich media ads to advertisers at no extra fee. Publishers traditionally charge advertisers additional
fees for serving rich media ads. PointRoll rich media technology offers users the opportunity to interact with advertiser content when they scroll over ads.