• by May 12, 2004

A Web site for Japanese technology company NEC Corp. snared the One Club's Best of Show award last night at the annual One Club Interactive Awards show. The "NEC Ecotonoha Project" took the top honors in the corporate business-to-consumer Web site category. Created by the company's in-house agency NEC Media Products, Tokyo, the site invited consumers to post comments on environmental issues to form an online community of links and comments.

Omnicom Group's Goodby, Silverstein & Partners, San Francisco, was the night's other top winner, honored as Agency of the Year in a repeat of the 2003 One Club awards. Goodby earned five Pencils for interactive work created on behalf of Discover Card and Hewlett-Packard Co. Nike was named Advertiser of the Year by the One Show Interactive. Interactive campaigns for Nike created by several agencies that serve the brand on a global basis were honored--and Nike campaigns earned Gold and Silver awards, including One Show Interactive's new Brand Gaming category.

The new category acknowledged creative work in brand-sponsored online video games. Agencies that created Web sites in the Brand Gaming category for Nike earned a Gold (Framfab Denmark) and a Silver (DoubleYou) Pencil. In addition, Pop & Co. was awarded two Silver Pencils, one for client Cartoon Network and the other for Puma.

Other agencies cited for creative excellence include Interpublic Group of Cos.' R/GA, New York, which came in second with the most Pencils overall; Omnicom's Almap BBDO (Sao Paulo); cp interactive (Spain); WPP Group's Ogilvy (OgilvyOne in Singapore and Ogilvy & Mather, New York); Framfab (Denmark); and Grupo W (Mexico).

Interactive work for a raft of auto brands was acknowledged by the judges. Those brands included Audi, Fiat, BMW, Mitsubishi, Porsche, Volvo, Ford, Lexus, Volkswagen, and Saab.

The One Show Interactive Awards are sponsored by The One Club, a nonprofit creative organization committed to the professional development of advertising's creative community. Chaired by Tribal DDB CEO Matt Freeman, the One Show Interactive jury consisted of 30 judges; entries were up 15 percent over last year.

One Show Interactive is part of the weeklong One Show Festival, which culminates on Friday at a ceremony at which Gold, Silver, and Bronze Pencils are awarded to the best print, radio, and television advertising, as well as to winners of the One Show Design competition.