• Adweek, Friday, December 22, 2006 11:45 AM

Greyhound has launched a review and wants to integrate its advertising, PR and other marketing services at one agency--and it won't be The Richards Group, which has had the business since 2004.

Names of the pitching shops were not disclosed, but a Greyhound rep said a firm list of contenders has already been drawn up and a decision is expected early next year. The bus company spent $12 million on advertising in 2005, and $10 million during the first 10 months of this year, according to Nielsen.

Richards got the account as Greyhound was restructuring its system, eliminating smaller towns and cities in favor of a more-expensive "hub-based" route set-up. Though a small spender in recent years, Greyhound has done some memorable campaigns in the past, with lines like "Go Greyhound" and "Leave the driving to us."

Read the whole story at Adweek »