• by Wendy Davis  @wendyndavis, October 5, 2004

Tacoda Systems, a behavioral targeting company that contracts with Web publishers to figure out which pages specific viewers visit, has recently added the Albany Times Union, the San Francisco Chronicle, and The Houston Chronicle--all owned by The Hearst Corporation--to its client roster. Several weeks ago, Tacoda also signed on Bizjournals, the new media division of American City Business Journals.

Dave Morgan, Tacoda's CEO, says the new additions reflect the company's recent growth spurt. He estimates that the 3-year-old company has picked up about two-thirds of its customer base in the last six months.

The behavioral targeting market--or at least that portion of it that contracts with online newspapers to track viewers--is still small. The main players are Tacoda and Revenue Science; some analysts estimate that Tacoda and Revenue Science, between them, have about 80 percent of the market of online newspaper publishers who use outside companies for behavioral targeting.