CNN said Wednesday that it would launch Crossfire Interactive, a six-week synch-to-broadcast initiative powered by GoldPocket and sponsored by Xerox Corp. Viewers will be able to interact with the
Crossfire hosts by going to CNN.com and using the Crossfire Interactive application. It includes polling tabulated in real time, and features interactive television offering more information on the
topics being discussed. The marketing partnership, which will kick off today, was developed by CNN and Mediaedge:CIA. Xerox, the exclusive sponsor, will get on-air billboards, promotional tune-in
spots, and online integration with tune-in banners and email alerts.