Nintendo hosted what it described as "organic events" in eight cities--Boston, Chicago, Denver, Los Angeles, Miami, San Francisco, Tonganoxie, Kansas, and Austin,
Texas.
The company hired a consultant to identify three sets of "ambassadors" in each city: a core gamer/loyalist that would sing the praises of the system to other gamers; a large multi-generational family, where everyone from the kids to the grandparents could take turns with the Wii remote; and an alpha mom, who would presumably spread the word at schoolyards, soccer fields and her neighborhood.
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