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comScore: Google Passes Yahoo in Global Traffic

Google has displaced Yahoo as the world's second most-visited Web site--although not by much--according to November figures comScore Networks. Google's sites brought in 475.7 million visitors, compared to Yahoo's 475.3 million. Both trail global leader Microsoft, which attracted a whopping 501.7 million visitors.

Other notable increases included News Corp.'s Fox Interactive Media, whose global traffic surged five-fold to 130.4 million. Web video leader YouTube rose 24-fold to 107.9 million; its traffic was not added to the total for Google, its new parent.

For Google, this was the first time it ever attracted more visitors than Yahoo, capping a year in which the search giant has beaten Yahoo in almost every area where both Web companies compete.

Bloomberg reminds us that this latest achievement for Google reflects its surging popularity outside the United States. Within the U.S., Yahoo, is still the Web traffic leader, according to comScore--although other research firms claim that Fox Interactive Media, led by MySpace.com, has taken that mantle.

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