PetSmart, the largest U.S. pet-store chain, plans to open 435 PetsHotels where furry creatures can lounge on hypoallergenic lambskin blankets, watch television and snack on lactose-free, fat-free ice
cream. That's a seven-fold increase from its current 62 locations.
Dog owners pay about $31 a night for a suite--a room with a window that measures 4 feet by 7 feet. The suites have
raised dog beds and a television that plays videos, such as "Lady and the Tramp" and "101 Dalmatians." Standard accommodations include cages with blankets and padded beds and cost $21 a night.
Sales at stores with lodging are 29% higher than those without. Owners pay for grooming, food or "Bad Hair Day" T-shirts when picking up or dropping off pets, PetSmart says.
Revenue from services such as grooming, training and lodging at PetSmart's 909 locations has increased an average of 27% annually during the past six years, and services are twice as profitable
as selling pet toys and food.
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