- Promo, Wednesday, January 3, 2007 11 AM
A new campaign for job search site Monster.com--"The Monster Works For Me"--includes an online contest with a chance to win $20,000, a Toyota Prius, a family trip or Florida or a donation to a
favorite charity. Entrants must register at Monster.com and describe why they work.
On-air, Monster is pushing its message via four 30-second TV spots. A variety of workers in
different stages of their lives show why they work. A fashion-store owner works to create style, for example, and a nurse works because she cares. Radio and print ads also support the
campaign.
Monster will use the "Work for Me" campaign as part of a 2007 marketing push that will include other promotions, says Vicki Godfrey, vice president, advertising and brand
strategy.
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