• Mediaweek, Thursday, January 11, 2007 11:30 AM

Bravo has signed a raft of new sponsors for an upcoming competition series with GMC, LendingTree.com, Bacardi Limon and Thomasville Furniture already on board.

Both GMC and Bacardi have special integration deals with the "Top Design" series, with the 2007 Acadia slated to appear throughout. Bacardi Limon is featured in one of the design challenges. The alcohol marketer will also roll out in-store promotions in support.

LendingTree.com is putting up the $100,000 grand prize designed to help the winner kick-start his or her career. Bravo also has a pact with Elle Décor magazine, which supplies editor-in-chief Margaret Russell as a judge and offers editorial support, including a feature on the ultimate winner.

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