• Ad Age, Friday, January 12, 2007 12 PM

A year and change after it consolidated its $600 million account with agencies of Omnicom Group, Bank of America moved a piece of it back to rival Interpublic Group. Hill Holliday Connors Cosmopulos was awarded the account for the Global Wealth and Investment Management division.

It had been at Doremus and the shift came without a review. It was the fall of 2005 when the bank settled its marketing business on Omnicom, but the trade magazine, citing unnamed sources, reports that Anne Finucane--named the bank's chief marketing officer last year--is less a fan of the holding-company model than her predecessor, Cathy Bessant.

A spokesman disputes that, however, saying "the holding-company model still delivers considerable value and efficiencies and provides consistency and synergies for our marketing strategy." Asked if more work would be taken from Omnicom shops, the same spokesman says he was not aware of any.

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