The online dating site market is crowded and competitive, having moved in the last decade from being focused on teenagers to a multimillion-dollar industry. By 2009, online dating sites are
expected to pull in $629 million in the U.S.
Of the top 10 dating sites in the United States, seven saw a declining number of unique visitors throughout 2006, according to Nielsen
Media Research. At the same time, social-networking giant MySpace overtook Yahoo as the world's busiest Web site.
Newcomers would be wise to learn from younger and more nimble Web
sites. Or, as Mark Brooks, publisher of "Online Personals Watch," put it: "Word-of-mouth marketing and differentiate--or die."
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