With an investment of $50 for supplies, two Blendtec executives have created and posted more than 25 videos showing the company's blender grinding up everything from false teeth to marbles. Other
marketers took notice, especially since the medium works so well.
According to a recent survey conducted by Burst Media, 56.3% of online video viewers recall seeing advertisements in
content they have watched. An ad that gets circulated widely can give companies huge visibility at minimal expense.
Blendtec's executives agree. In December, the month after the "Will It
Blend" campaign began, its online sales surged four times over the previous monthly record.
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