• USA Today, Tuesday, January 16, 2007 11:30 AM

Fizzy Fruit may be a parent's dream come true, if only the company can get it through consumers' heads that it's fruit and not candy.

Food scientist Steven Witherly predicts kids may like it so much that overall fruit consumption actually could rise.

"Fizzy Fruit defines a new product experience for kids," says marketing chief Alex Espalin, whose reference to 1970s' Pop Rocks helps define the experience, but not the health aspect of the product.

Still, Wal-Mart and 7-Eleven are stocking the product and Disney thinks enough of it to plan a March promotion for Fizzy Fruit cups tied to its upcoming "Meet the Robinsons."

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