McKee Wallwork Cleveland, a full-service ad agency, this week launched its Ad Bowl VII Web site in partnership with Rassai Interactive. First created in 2001, Ad Bowl is an online, real-time system
for tracking consumer opinions of Super Bowl ads. Consumers vote online, letting advertisers know if they "scored" or "fumbled," and the results are announced at midnight, the night of the big game.
Ad Bowl vote totals are collected, but not shared real-time on the site--so voters are not influenced by the opinions of others.