• Ad Age, Friday, January 19, 2007 1:45 PM

With plans to double annual sales of its Tundra, from 100,000 to 200,000, Toyota is getting back into the Super Bowl ad game with two 30-second spots. The buy is part of the $100 million-plus launch of its most competitive Tundra ever.

Last year, Toyota also bought the same Super Bowl package with ads showing a Tacoma compact pickup surviving a battering by the surf and another featuring a father telling his son about their new Camry's hybrid engine. Saatchi & Saatchi/L.A. is filming the commercials now.

Read the whole story at Ad Age »