• Brandweek, Wednesday, January 24, 2007 12:15 PM

Mercedes-Benz is partnering with the Portland, Maine-based Resort Sports Network to present "Destination Real Estate," a 30-minute show that features multimillion-dollar second homes that are up for sale.

Each episode will profile between six and 10 properties in ritzy locales. Included in each episode is a video tour of the home. The profiles are tailored to the specific market in which they will be broadcast. For example, the shows that air in Vail will open with a feature about Vail before they segue into other properties from around the country.

Mercedes will run a series of 30-second spots, three per episode, from primary agency Merkley + Partners. The network also runs a Mercedes spot adjacent to a promotional spot for the show.

Resort Sports Network distributes programming at resorts in 12 states and more than 100 locations throughout the U.S.

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