The commercial gives the impression that working in a restaurant is
demeaning and unpleasant, Anderson adds. And he tops it off with a threat: If the insurer airs the spot as planned, his group will "make sure that our membership - many of whom are customers of
Nationwide - know the negative implications this ad portrays of the restaurant industry."
A Nationwide exec shrugs off the fuss, saying that there always will be someone who doesn't get a joke. "We're not making fun of anybody, except maybe Kevin Federline," says Steven Schreibman, vice president of advertising and brand management.
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