• Ad Age, Thursday, January 25, 2007 12:30 PM

Julie Roehm, the ousted Wal-Mart marketing executive, quietly filed a lawsuit last month charging the retailer with making "false and malicious statements to the media." Roehm also alleges that Wal-Mart has not lived up to its end of the compensation deal she agreed to when she joined the company a year ago.

Roehm's compensation package, according to the documents, included base pay of $325,000, a signing bonus of $250,000, annual incentive-based payments and restricted stock worth up to $300,000.

The lawsuit was filed in state court in Michigan, where the former Chrysler executive keeps a residence, but it was later transferred to federal court. She is seeking financial damages, along with items she left in her office in Bentonville, Ark. A response filed by Wal-Mart on Jan. 18 generally denies the claims.

Separately, Roehm entertained reporters before speaking on a panel about the value of Super Bowl advertising in New York yesterday. Among other things, she said that her next stop would be "anyplace that doesn't end in -ville."

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