Euro RSCG Wins Circuit City

  • January 29, 2007
Circuit City Stores named the Chicago office of Euro RSCG Worldwide as agency of record, charged with handling strategic and creative assignments. Euro RSCG launched firedog, a branded service for personal computers, home theater installations and integration of home electronics in September 2006, an assignment that played a role in the agency's win. The majority of Circuit City's ad account was transitioned in-house last year from W.B. Doner. Media buying will continue to be handled in-house. --Amy Corr

Next story loading loading..