HP Hood Launches Ads That Cry Over Spilled Milk

  • January 30, 2007
HP Hood, the No. 1 dairy brand in New England, has launched a new campaign for its Simply Smart line of dairy products. A 30-second TV spot and two 15-second spots will run in major markets throughout New England. Outdoor will be used in the Boston and Hartford markets.

In the TV ad, a family is seen crying over a glass of milk that the youngest member has spilled onto the floor. The ads, by VIA Group of Portland, Maine, represent a departure from Hood's previous advertising in that they infuse a little silliness and humor.

Next story loading loading..