The task is
easier said than done. While print content in the future will undoubtedly be viewed on a variety of screens (PC, TV, phone), newspapers will suddenly be forced to compete with broadcast media outlets
as online video proliferates.
Google founder Larry Page observed at Davos that the newspaper's competitive edge is that the printed word reads better on paper than on a computer screen, a
problem that can be rectified he said. If you ask Gen Y, most would disagree.
The move could be viewed as a blessing and a curse, because of the sizable difference in ad rates--a print reader is worth three times as much as an online reader. This would be a painful transition indeed.