HHS and the Ad Council are hosting a press conference tomorrow to announce new PSAs featuring Shrek and his sidekicks, including the donkey voiced
by Eddie Murphy in the DreamWorks Animation films.
This is the same Shrek once pummeled by Sen. Tom Harkin (D.-Iowa) for his promotional efforts on behalf of a sugary General Mills
cereal named in his honor. "We got rid of Joe Camel," Harkin said at the time. "We've got to get rid of Shrek."
Also, McDonald's and Mars are readying promotions tied to the May
release of "Shrek 3." Mars will offer a Snickers candy bar featuring green "Shrek filling" and "ogre-sized" peanut-butter M&M's.
McDonald's in July 2005 announced a two-year marketing and promotional relationship with DreamWorks that begins with the new movie. McDonald's has said it will use Shrek to promote more-healthful offerings, such as Apple Dippers.