The newspaper industry is spending $75 million to prove its viability to advertisers. Its $75 million marketing campaign is designed to position newspapers are still relevant in the Internet age, a
challenge given revenue and circ declines and major mergers. This is the second year the Newspaper Association of America has advertised directly to its advertisers. While readership has been falling
for the past 25 years, Web page hits on online newspaper sites are growing.
