Cherry Coke just got a makeover, its first packaging update since 2002. That's courtesy of the design team from Rocawear, the apparel brand founded by hip-hopper Shawn "Jay-Z" Carter. Jay-Z unveiled
the redesigned Cherry Coke packaging yesterday at a Fashion Week party. The new look, a stylized silver cityscape scattered with dark pink cherries on a pink background, is also featured on Cherry
Coke Zero. Both will be supported by a new 30-second TV spot that will debut on the Feb. 14 episode of "American Idol," plus radio, outdoor and point-of-sale executions. The new creative for Cherry
Coke was developed by LA-based advertising and design agency 72andSunny.
